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"Can you please explain to me why you think this is such a big deal?  I just don't get it."No surprise there. Apart from the politics, the Tories have potentially damaged the reputation of and assumed the identity of fact-checking websites, which do try to remain balanced and objective, unlike political party websites."Will Moy, the chief executive of Full Fact, said Twitter should have acted sooner and could have forcibly renamed the account.“It was an attempt to mislead voters and I think it is inappropriate and misleading for a serious political party to behave that way,” he said. “And it’s surprising as well. Why would a self-respecting political party choose to impersonate something else to put its campaign messages out there?” he said on Radio 4." (Gdn today)."In a statement, the [Electoral] Commission said: “Voters are entitled to transparency and integrity from campaigners in the lead-up to an election, so they have the information they need to decide for themselves how to vote.“While we do not have a role in regulating election campaign content, we repeat our call to all campaigners to undertake their vital role responsibly and to support campaigning transparency.”"--------------------------------"The law of passing off prevents one trader from misrepresenting goods or services as being the goods and services of another, and also prevents a trader from holding out his or her goods or services as having some association or connection with another when this is not true." "A cause of action for passing off is a form of intellectual property enforcement against the unauthorised use of a get-up (the whole external appearance or look-and-feel of a product, including any marks or other indicia used) which is considered to be similar to that of another party's product, including any registered or unregistered trademarks."(Wikipedia)

David Ainsworth ● 2548d

Sue, I think like any technology social media can be used for both good and bad. I find Facebook useful for keeping in touch with friends round the world from the US to New Zealand, Twitter is used a lot for communicating information immediately between observing groups in the Astronomical communit and is also used a lot for announcements in other scientific communities, and sites like Flickr are a great way of disturbing pictures to friends, family and spoecial interest groups and allowing feedback. There has been research showing that social media can be used to influence opinions; I think its unlikely that political parties and other campaign groups would plough so much resource  into this form of communications if out it wasn't effective, but it may be more successful with younger people. Perhaps they're more open minded to new or alternative ideas and opinions. I was passed this paper recently, not my field if science so I'm not going to comment on its veracity, but I found it an interesting read:https://www.psychologytoday.com/gb/blog/mr-personality/201410/why-are-older-people-more-conservativeI don't follow the labour party Twitter feed you mention but Twitter seems to be comfortable that it's compliant its policies, the problem with the Conservative feed was the sudden, temporary, and possibly confusing change in its name which did infringe Twitter's policies and the Conservatives' contractual commitment. My point was that because of the power and possible dangers of social media political parties should be responsible and set a good example to younger people and follow the rules. Still, it was Johnson who said F-business so perhaps he's happy to renage on contracts his organisation has agreed to ...

Michael Ixer ● 2547d